Global markets

As a sequele to Globalisation there is immense potential for marketing agricultural and livestock products in the international market. This site explores the potentials.

Sunday, January 27, 2008

WTO cell to study Global market issues.

WTO cell to study Global market issues.
Dr.T.P.Sethumadhavasn
The World trade Organization envisages free trade of products in a transparent and competitive environment leading to smooth trading activities. Several agreements on Agriculture tariffs, subsidies, sanitary measures and intellectual property rights came under a single roof World Trade Organization (WTO) as GATT agreement. 100 countries including India knowingly or unknowingly entered in to this global trade regime to promote economic development across the globe. WTO forces member countries to open up their economy to a free flow of imports and exports. Market access, domestic market and TRIPS are the key elements pertaining to WTO in the Agriculture sector. Consequent to WTO norms Government of India lifted trade barriers of over 1500 items including livestock products like milk, meat, milk products, meat products, leather, etc. Import duties and restrictions may hasten in flow of cheap goods, which attracts urban consumers. In order to exploit the international market export potential has to be exploited.
During the last four decades Kerala witnessed a spectacular growth in the livestock sector. Total volume of output of Livestock is 56115.67 million rupees as against 139186.26 million rupees from agriculture. Kerala’s agrarian economy has even higher intensification of livestock sector. Commodity share is 3.53% in Livestock sector as against 3.5% in Agriculture. Compared to annual growth rate of 0.9% in agriculture, livestock sector is growing at the rate of 3.8%. Per capita consumption of milk has reached 226 gms per day. More than 95% eggs produced in the state are from backyard sector. Meat sector is still in the unorganized sector. We are unable to meet the increased demand. In order to increase the production and consumption of meat, production strategies has to be reoriented in such a way that measures to implement TQM, HACCP and to reduce cost of production has to be followed. Marketing potential in this sector has to be integrated with the production sectors. In this juncture an organization to study trade related issues of livestock products play a key role.

Some of the major points of concern are-
1. Kerala cannot exploit the market potential of meat and meat products since it is mainly unorganized in nature.
2. Per capita meat consumption in the state is far below the NIN/ICMR recommended level.
3. Emerging competition from developed/developing countries.
4. Increased land pressure and reducing livestock holdings.
5. Reducing profitability from livestock sector in the state.
6. Relatively low production of value added products.
7. Non-availability of subsidies.
8. Untapped potential of livestock products trades in the international market.
9. Lack of awareness on impact of globalization in the livestock sector.
10. Import of livestock products from abroad.
Trade issues in Animal Husbandry need to focus the following areas –

1.Measures to enhance market access for Kerala’s livestock products
2.Extent and scope of value addition of animal products
3.Extent of impact of imports (duty free/duty paid) on our market access (domestic/external).
4.Measures for domestic support/export subsidies
5. Unorganized export promotion programmes.
6.Non-tariff barriers like information on rejection of consignments and time bound data.
7.Sanitary and phyto sanitary measures and quality restrictions.
8.Issues related to tracebility, residue monitoring
9.Documentation of indigenous knowledge practices
10.Conservation issues related to indigenous breeds of livestock and poultry.


Objectives: -

1.To analyze the measures needed to enhance market access for Kerala’s livestock products
2.To study the extent and scope of value addition of animal products consequent to globalization
3.To analyze the extent of impact of imports (duty free/duty paid) on our market access (domestic/external).
4.To identify the guidelines needed for domestic support/export subsidies
5.To strategically evaluate and suggest needed recommendations for Export promotion programmes.
6.To analyze Non-tariff barriers like information on rejection of consignments and time bound data.
7. To identify the guidelines needed for Sanitary and phyto sanitary measures and quality restrictions.
8. To study the issues related to tracebility, residue monitoring
9.Documentation of indigenous knowledge practices
10.To analyze the conservation issues related to indigenous breeds of livestock and poultry.
11.To study participatory trade related issues with industries in the livestock sector.

Mode of functioning-

The WTO cell is a broad based one, which will explore the possibilities of marketing of livestock products in the State/National/International level with the envisaged objectives. It will undertake projects in association with UNCTAD, FAO, Agricultural Universities, public sector undertakings, SHG’s, NGOs, etc. It will analyze the trends in livestock rearing in the state with experts working in livestock development departments, MPI, KLDB, KCMMF, NGOs, exporters, industries etc.

WTO cell will work as an autonomous body under Animal husbandry department. Secretary (Animal Husbandry and Dairying) and Director, Department of Animal husbandry will be the patrons. The cell will incorporate Selected officers from the Animal Husbandry department, CDS, selected scientists, economists, law professionals from across the country. Representatives from ASSOCHAM, CLFMA, EPZ, Poultry and processing sectors will be included in the participatory study programmes. Special officer in charge of the WTO cell will co-ordinate the activities in a time bound manner.
Outcome of the study: -
The WTO cell will assess the demand and supply of Animal products, external and internal environment pertaining to livestock product trade in the state, country and abroad in the areas of market access, non trade barriers and intellectual property rights.

LIVESTOCK SECTOR-CHANGING TRENDS

LIVESTOCK SECTOR-CHANGING SCENARIO

Dr.T.P.Sethumadhavan
Rapidly increasing demand for livestock products, along with the changes in international trade, is placing pressure on India's livestock sector both to expand and adapt. This adaptation takes the form of two major shifts - a shift in livestock functions and species, and a shift in agro-ecological and geographical zones, involving structural and technological changes.

Today, non-food functions of livestock are generally in decline and are being replaced by cheaper and more convenient substitutes. At the same time, the asset, petty cash and insurance functions of livestock are being replaced by financial institutions as even remote rural areas enter the monetary economy. Due to mechanization, animal as draught power is declining.. Manure continues to be important in mixed farming but its role in overall nutrient supply is diminishing because of the competitive price and ease of management of inorganic fertilizer. Although demand for natural fibres is high, there are a growing number of synthetic substitutes for wool and leather.
Recently there is an increasing selectivity to the parts of the animal used for food. Now the trend is towards lean meat, and other products - such as offal, blood and bone - are being used industrially, or recycled as feed. Thus, there is a trend from multi-purpose to single purpose animals, with animal protein the overriding objective. This is also reflected in the choice and manipulation of genotypes, which favor specialization over product diversity. Another trend is the growing importance of monogastrics as economic converters of concentrate feed.
Livestock production is growing faster in the moist parts of the region, and it is moving closer to urban settlements. In Asia, as in the rest of the world, it is the humid and sub-humid zones that still offer a large potential for agricultural production. Human populations are increasing over-proportionally in these areas while other zones, such as arid and highland areas have reached a level of population density above which significant increases can no longer be sustained. Livestock populations are increasing faster in the moister areas than in other zones.
To some extent, this can be explained by a continued close integration of animals in mixed systems. More importantly, however, this phenomenon reflects the increasing "urbanization" of livestock production, influenced by urban demand, good market access and adequate infrastructure. This type of livestock production is largely independent of agro-ecological conditions and far outpaces other land-based systems.
This trend is in line with the observed shift to monogastric species and poultry. In some rural areas, the lack of infrastructure, economies of scale and insufficient marketing facilities face heavy competition from urban production, so that livestock production is limited to subsistence levels. This trend towards urbanization is clearly not sustainable in the long term, mainly because of waste disposal and environmental problems as well as public health implications.
Structural changes. Two important structural changes apply across production systems: a general growth in scale and a trend away from horizontal to vertical integration. Levels of livestock production and processing are increasing in response to technological development, market requirements and insufficient returns to labour in traditional systems. Where alternative employment opportunities exist, such as in the rapidly industrialized countries of the region, traditional subsistence-orientated livestock farming is often abandoned, opening up market and expansion opportunities for other farmers or commercial entrepreneurs.
In particular, poultry production has often developed from a simple farm operation to a complex vertical operation of related industries and enterprises, including grain production for animal feeds, feed mills, slaughterhouses and processing plants, food chain stores and wholesale enterprises.
Further structural changes relate to the new trends in the importance of different production systems. The growth potential for extensive grazing and roughage production is limited. In response to increased population pressure, good pastureland is being converted into cropland, leaving increasingly poorer land for grazing and mixed farming. Industrial production of pigs and poultry is therefore increasing relative to production from grazing and mixed farming systems. Pork and broiler production will also increase relative to ruminant meat production. This is a direct result of the better conversion efficiencies of concentrate feed in pigs and poultry.
Faced with increasing resource constraints that stem from a small land base, countries resort to importing meat and other livestock products to satisfy the growing demand. This is evidenced by a growing trade deficit in these products. The developing countries of Asia had a net trade deficit of 313,000 tons of ruminant meat and a net trade surplus of 409,000 tons of monogastric meat. While the region as a whole is self-sufficient in all livestock products, there are important differences between the sub-regions. Australia and New Zealand make up for the deficit of the other sub-regions, particularly for beef and milk.
Technological changes. In line with the structural changes outlined above, the development, transfer and adaptation of technologies will focus on improving efficiency of feed utilization and increasing animal productivity. Feed requires land for production and this continues to be the limiting factor to the sector's expansion even if countries resort to feed imports. Continuing industrial development in the region will also make traditional livestock raising practices less competitive because of diminishing returns to labour, even though this process will be very gradual.
We are therefore witnessing a dualistic mode of development, with two conflicting components. First, a modern, demand-driven and capital-intensive sector, producing poultry meat, eggs, pork, and sometimes milk, increasingly uses state-of-the-art technologies. It is rapidly expanding to meet urban demand but it is also susceptible to market upheavals; it generates little employment, poses great environmental risks because it tends to concentrate in areas with good market access, and it creates a number of new challenges for human and veterinary public health. Technology uptake has been fast, driven by commercial interests.
At the same time, a traditional, resource-driven and labour-intensive sector continues to provide a multitude of services to subsistence-oriented farms. While not efficient in terms of introduced inputs, this sector uses resources of little or no alternative uses, and for the same reason, its potential to expand beyond moderate growth rates is constrained by low technology uptake, insufficient market facilities and infrastructure, and small economies of scale. Often, these systems are closed cycles of nutrients, farm labour, energy, etc. Unless these cycles are broken, technology uptake will remain constrained.
Production system pathways. Livestock systems develop in response to resource endowment and market opportunities. Grazing systems have limited scope for expansion. Mixed farming systems will see continued intensification and important growth, with livestock based on crop by-products and surplus. Some productivity gains can be achieved by further enhancing nutrient and energy flows between the crop and livestock component. Mixed farming system may be threatened by the disappearance of livestock, triggered by population pressure, fragmentation of arable land, poverty and lack of market access.
Under more favorable agro-ecological and market conditions, industrial systems have emerged, in parallel with, and sometimes supplanting, mixed farming systems. Because of generally poor infrastructure and institutions, these are usually established close to demand centers, resulting in excessive animal densities, nutrient surpluses and other environmental and human health problems that highlight an "urban trap": while profitable in the short run, these systems cannot be sustained in urban or peri-urban environments. Such considerations caused, for example, Singapore, to abandon livestock production altogether. The answer is to allow specialized commercial production to operate in an area-wide concept where nutrient balances are maintained and the land's capacity to absorb animal waste is respected.
The evolutionary and significant trends described above must, if they are to be sustainable and progressive, take into account their impact on the public domain or public goods. These face four main challenges which include: the contribution of livestock to food security and food production; the protection of the environment in the face of increasingly intensive farming methods; the maintenance and generation of social equity which may be jeopardized by industrialization and job loss; and the protection of human health and welfare.
It is therefore essential that policy makers and planners responsible for livestock development define future strategies in the broader context of human development and the sustainable utilization of our limited natural resources.
Modern pressures towards "development" are largely driven by rich nations. The materialistic demands of the affluent result in a growing proportion of human society exploiting, and in many cases plundering, the Earth's natural resources. The rate of this "progress" in the developed world is such that less fortunate communities are left behind and become more and more disadvantaged. This discrepancy in the distribution of wealth and opportunity is evident not only in the commercial and industrial sectors, but perhaps is even more pertinent to the more fundamental agricultural sector, and in particular the livestock sub sector. It is probably here that the divide between the rich and the poor and the intrinsically related resource management problems are most prominent and deserve greater consideration.
In the world of animal production, we observe a rapid growth and intensification of production processes.
Emerging diseases. Avian influenza, Classical Swine Fever and Bovine Spongiform Encephalopathy ("Mad Cow Disease").
Often it is more economically attractive to protect only the more intensive production units in proximity to markets. Model for developing countries? It is against this background that we must examine more closely the ongoing trend towards the intensification of livestock production. We may take, as an extreme example, the intensive animal production in the Netherlands, where some 20 million pigs and cattle are confined on a land area of about 33,000 sq km and where milk output alone is equal to that of the whole of developing Africa.
Conclusion: livestock form an invaluable resource to many people, in particular the rural societies living in more remote environments, and yet at the same time livestock may be manipulated, perhaps unnaturally, to meet the specific and sophisticated demands of the higher income classes and, in the process, contribute to inequality, to environmental degradation and to public health problems. The FAO Animal Production and Health Division has tasked itself with addressing such fundamental issues in order to contribute to the future development of the livestock sector towards the challenges of the next century.
Challenge for policymakers. Interactions between livestock and the environment are many and complex - a challenge for policymakers for whom socio-economic factors are likely to be far more pressing and politically sensitive. Putting the environment in the forefront does not mean that only environmental objectives count. On the contrary, environmental goals can only be effectively tackled if accompanied by sound economic policies.
Opportunities to tap the immense development potential that livestock offer, while nevertheless minimizing environmental damage, are many. Awareness, political will and readiness to act are growing among all those involved and should ensure that the problems are no longer ignored but effectively tackled.

Dairy Scenario-Constraints and prospects

Dairy Scenario-Constraints and prospects
Dr.T.P.Sethumadhavan
Serious discussions are taking place around the world in the wake of WTO ministerial meet, which will be held at Hong Kong during December2005. So it is appropriate to analyse the possibilities and constraints for export of milk and milk products from India. Even though India has emerged as the largest producer of milk in the World with a production level of about 88 million tones in 2003-04 accounting for about 13 per cent of total world milk production. But the country has very little experience in the international trade of dairy products. The global dairy market has been changing dramatically in the last few years as international restrictions on trade in dairy products are easing and protection for domestic dairy industries is declining in the wake of WTO negotiations. This opens the door for potentially dramatic changes in trade patterns as industries around the world adjust to the new competitive environment. The import and export of dairy products, which was restricted through quantitative measures (canalization, licensing, quotas, etc.) and other non-tariff barriers, was brought under the Open General License and import tariffs for most dairy products were significantly reduced. This exposes the Indian dairy sector to an open economy.
As far as Kerala is concerned total value of output from livestock are 56115.67 million Rupees as against 139186.26 million Rupees from Agriculture. Commodity share is 3.83 percent in livestock sector whereas in Agriculture it is around 3.5 percent. Livestock sector is growing at the rate of 3.8 percent per Annum as against 0.9 percent in Agriculture.

Disciplining export subsidies, which are used by many countries to bridge the gap between high domestic prices and lower world market prices, was one of the most significant accomplishments of the new trade regime. Export subsidies allow countries to export goods in the world market at prices lower than those in their domestic markets do. Looking at individual import markets and products within the dairy sector, it appears that in the developed countries, the bound tariffs are normally over 100 per cent and as high as 370 per cent for yogurt in Japan and 300 per cent for butter in Canada. In contrast, the tariffs are as low as zero and do not exceed 65 per cent in developing countries. Recently United States pushed for forward movement in the WTO negotiations but was silent on the issue of extending further concessions on agriculture owing to the domestic farm lobby. Farm tariffs are the major issues in the WTO negotiations.

The dairy industry in European Union, United States and many other developed countries have historically been insulated from volatility in the world dairy market through use of various import restrictions. An increase in domestic price reduces the competitiveness of dairy industry while fall in domestic price increases its competitiveness. Since the international prices of dairy products and exchange rate are highly volatile and are outside the direct influence of government and the Indian dairy industry, the only way to increase the competitiveness of Indian dairy sector is through reducing the domestic market prices of raw milk by raising the milk yield or reducing the cost of milk production. Since, reduction in cost is not possible, the option available to reduce cost of milk production through raising the yield level of dairy animals. The average milk yield per animal in India is one of the lowest in the world. Therefore, in order to remain competitive in the international market, there is need to enhance productivity of milch animals, promote value addition of milk and milk products and introduce measures to improve sanitary standards with legal back-up in the milk production and processing sectors in the global free trade regime.
Thus Indian dairy industry is highly competitive, if all government export subsidies given by the developed countries in general and the European Union and United States in particular, are eliminated in line with the current WTO rules for industrial products. The experience of the first five years of implementation of the WTO Agreement on Agriculture suggests a mixed picture, both in terms of implementation of its various provisions and its impacts. Many distortions in agricultural markets still remain and not all the expected benefits have materialized.

The main reasons for the high level of protection to major dairy products in India were: (i) the international prices for most dairy products declined significantly in the post-WTO period, and (ii) export subsidies on these products (mainly by the European Union and United States) increased substantially. International price of dairy products and exchange rate are the two important international level parameters, which have a major influence on the competitiveness of this industry, but the industry and even the country have no control over these parameters.
Moreover, the world dairy prices are highly distorted with heavy export subsidies and domestic support, which depress the domestic prices and create unhealthy and unfair competition for domestic industry. Therefore, some protection should be provided to our domestic industry in order to safeguard the interests of milk producers and processors.
Though India has become the largest milk producing country in the world per capita availability of milk is one of the lowest. In 2003-04 it is about 232 gms per day as against world average of 285gms. In India rapid increases in household income, with urbanization and changing life style have combined to shift consumption towards non-traditional cereals and value added products including livestock products. As a consequence milk consumption in India has increased more than 20 percent whereas rice consumption reduced marginally. With regard to consumption pattern of dairy products over time NSSO surveys revealed that expenditure on livestock products leads the food expenditure with a share of around 24.5 percent. Within livestock products, milk and milk products is the major category with about 70 percent share. This shows importance of dairy products in food expenditure and consumer expenditure as income level rises.
Global opportunity for Indian dairy industry will not only in the conventional areas like milk powder, butter, condensed milk etc. but in Cheese, chilled deserts, cream, yoghurt, fats and spreads as well. Area for growth in dairy sector will depend upon the ability of this sector to serve the market as per the need of the consumers. Growth strategy in dairy must focus three trends driving the market. Viz, Health and nutrition needs, pleasure and fun desire, product presentation and packaging factors. The high import tariffs, large export subsidies and domestic supports are still part of dairy policy around the world. Indian dairy sector is competitive only if the export subsidies on dairy products by developed countries are abolished. Even if tariff barriers, domestic support and export subsidies are abolished in the developed world the real challenge for Indian dairy sector would be from SPS and TBT related issues. In order to meet these requirements both domestically and globally, modernization of whole supply chain starting from producer to end consumer is required.
Due to SPS norms, high transportation cost and low per capita consumption export potential for fluid milk is comparatively less in India.
Some of the domestic support measures needed are-potential to convert latent potential in to demand. Concentrate more on quality- improved production methods, good manufacturing and retail practices including preservation techniques with adoption of HACCP measures.

India being the second largest producer of food in the world, the country fares poorly in terms of value addition to its raw produce in the food processing industry. Countries such as Philippines and China, not to speak of those in Europe and North America have managed to add considerably more value to their farm products than India. The food safety and standards bill 2005, now before a parliamentary standing committee, is the latest in a series of recent initiatives that seeks to diversify agriculture and encourage the vital food processing industry. The proposed legislation will update all existing laws on the subject and usher in food management and safety standards.

Measures needed to exploit the international market in the dairy sector are import tariff for dairy products should be increased. Dairy products include Butter, Ghee, Yoghurt, Cheese, Cheese spreads, milk powder, fats and spreads, milk chocolates, waifers, etc. 30-40 percent export subsidy should be given to butter, milk powder, ghee, cheese, and milk chocolates exports. Existing import tariff for very few livestock products range from 0-65 percent. Export subsidy remains zero.

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